Test – Techiegigs Digital Marketing Scholarship Test

Techiegigs Digital Marketing Scholarship Test

The Techiegigs Digital Marketing Scholarship Test is your gateway to unlocking world-class digital marketing education at a reduced fee. Designed for students, working professionals, and business owners, this short 15-question assessment evaluates your aptitude, creativity, and awareness of modern digital strategies.

Perform well, and you earn an instant scholarship on our flagship Digital Marketing Program — no interviews, no delays. Just skill-based rewards.

🕒 Duration: 5 minutes
📝 Format: MCQ-based
🎯 Eligibility: Open to all aspiring marketers

Take the test, prove your potential, and get closer to building a powerful digital career with Techiegigs.

The number of attempts remaining is 1

Fill out the form to kick off your online test!

1 / 13

1. A digital marketing agency is analyzing conversion rates. If an ad was shown 10,000 times and 200 people clicked it, what is the Click-Through Rate (CTR)?

a. 2%

b. 200%

c. 0.2%

d. 20%

2 / 13

2. Which of the following is an example of retargeting?

a. Offering a discount to first-time buyers

b. Sending an email to subscribers after they sign up

c. Displaying ads to people who visited your website but didn’t buy

d. Showing ads to new users based on interests

3 / 13

3. What does SEO stand for in digital marketing?

a. Smart Engagement Optimization

b. Social Engagement Outreach

c. Search Engine Optimization

d. Sales Enhancement Opportunity

4 / 13

4. If you have a limited budget, which platform would be the MOST cost-effective for targeting professionals?

a. LinkedIn

b. Snapchat

c. TikTok

d. Facebook

5 / 13

5. What is the main goal of branding?

a. To create a unique identity and emotional connection

b. To get more website clicks

c. To maximize the marketing budget

d. To increase direct sales

6 / 13

6. Which Instagram caption is BEST for promoting a new coffee brand targeting young professionals?

a. "Mornings are tough. Your coffee shouldn’t be. 🚀☕ #BrewSuccess"

b. “Like your meetings, but better. ☕🔥 #WakeUpCall”

c. “Coffee so strong, it scares your boss. 😂☕ #WorkMode”

d. "Start your day with a cup of history. ☕📜"

7 / 13

7. You’re running an ad campaign that generates 1,000 clicks but only 10 sales. What would you optimize first?

a. Improve the ad creative

b. Optimize the landing page for conversions

c. Increase your budget

d. Change the product price

8 / 13

8. Which platform introduced the “Reels” feature to compete with TikTok?

a. Facebook

b. Instagram

c. Twitter

d. YouTube

9 / 13

9. Which of the following is an example of inbound marketing?

a. Running a Google Ads campaign

b. Writing a blog post that ranks on Google

c. Cold calling potential customers

d. Sending mass promotional emails

10 / 13

10. Why is video content more effective in marketing today?

a. It’s longer than text

b. It looks expensive

c. It gets better reach and captures attention faster

d. It uses more storage space

11 / 13

11. Which of the following ad formats typically has the highest engagement rate?

a. Email ads

b. Static image ads

c. Text-based ads

d. Video ads

12 / 13

12. Which of these statements about customer psychology is TRUE?

a. The color of a logo has no impact on consumer perception

b. People trust user reviews more than brand advertisements

c. Discounts always increase sales

d. Viral content is purely based on luck

13 / 13

13. You are running Facebook Ads and notice a high bounce rate. What should you analyze first?

a. Ad targeting accuracy

b. Website loading speed

c. Number of social media followers

d. Competitor pricing