Test – Techiegigs Digital Marketing Scholarship Test

Techiegigs Digital Marketing Scholarship Test

The Techiegigs Digital Marketing Scholarship Test is your gateway to unlocking world-class digital marketing education at a reduced fee. Designed for students, working professionals, and business owners, this short 15-question assessment evaluates your aptitude, creativity, and awareness of modern digital strategies.

Perform well, and you earn an instant scholarship on our flagship Digital Marketing Program — no interviews, no delays. Just skill-based rewards.

🕒 Duration: 5 minutes
📝 Format: MCQ-based
🎯 Eligibility: Open to all aspiring marketers

Take the test, prove your potential, and get closer to building a powerful digital career with Techiegigs.

The number of attempts remaining is 1

Fill out the form to kick off your online test!

1 / 13

1. If you have a limited budget, which platform would be the MOST cost-effective for targeting professionals?

a. LinkedIn

b. Facebook

c. Snapchat

d. TikTok

2 / 13

2. What does SEO stand for in digital marketing?

a. Sales Enhancement Opportunity

b. Smart Engagement Optimization

c. Social Engagement Outreach

d. Search Engine Optimization

3 / 13

3. A digital marketing agency is analyzing conversion rates. If an ad was shown 10,000 times and 200 people clicked it, what is the Click-Through Rate (CTR)?

a. 2%

b. 20%

c. 0.2%

d. 200%

4 / 13

4. What is the main goal of branding?

a. To maximize the marketing budget

b. To increase direct sales

c. To get more website clicks

d. To create a unique identity and emotional connection

5 / 13

5. Which of these statements about customer psychology is TRUE?

a. The color of a logo has no impact on consumer perception

b. People trust user reviews more than brand advertisements

c. Discounts always increase sales

d. Viral content is purely based on luck

6 / 13

6. Why is video content more effective in marketing today?

a. It’s longer than text

b. It uses more storage space

c. It gets better reach and captures attention faster

d. It looks expensive

7 / 13

7. Which of the following is an example of retargeting?

a. Offering a discount to first-time buyers

b. Displaying ads to people who visited your website but didn’t buy

c. Showing ads to new users based on interests

d. Sending an email to subscribers after they sign up

8 / 13

8. You are running Facebook Ads and notice a high bounce rate. What should you analyze first?

a. Competitor pricing

b. Ad targeting accuracy

c. Number of social media followers

d. Website loading speed

9 / 13

9. What’s the main goal of digital marketing for small businesses?

a. To create long company brochures

b. To build brand awareness and generate leads/sales online

c. To make viral memes

d. To increase footfall in physical stores only

10 / 13

10. Which of the following ad formats typically has the highest engagement rate?

a. Video ads

b. Text-based ads

c. Static image ads

d. Email ads

11 / 13

11. Which Instagram caption is BEST for promoting a new coffee brand targeting young professionals?

a. "Start your day with a cup of history. ☕📜"

b. “Like your meetings, but better. ☕🔥 #WakeUpCall”

c. "Mornings are tough. Your coffee shouldn’t be. 🚀☕ #BrewSuccess"

d. “Coffee so strong, it scares your boss. 😂☕ #WorkMode”

12 / 13

12. Which metric measures the cost of getting one customer to take an action (e.g., signing up or purchasing)?

a. CPA (Cost Per Acquisition)

b. CTR (Click-Through Rate)

c. CPM (Cost Per Mille)

d. ROAS (Return on Ad Spend)

13 / 13

13. Which platform introduced the “Reels” feature to compete with TikTok?

a. Instagram

b. YouTube

c. Facebook

d. Twitter