Test – Scholarship

Digital Marketing Gen AI Test | TechieGigs

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1. You’re running an ad campaign that generates 1,000 clicks but only 10 sales. What would you optimize first?

a. Optimize the landing page for conversions

b. Increase your budget

c. Change the product price

d. Improve the ad creative

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2. Which of these statements about customer psychology is TRUE?

a. People trust user reviews more than brand advertisements

b. The color of a logo has no impact on consumer perception

c. Discounts always increase sales

d. Viral content is purely based on luck

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3. Which of the following is an example of retargeting?

a. Showing ads to new users based on interests

b. Offering a discount to first-time buyers

c. Sending an email to subscribers after they sign up

d. Displaying ads to people who visited your website but didn’t buy

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4. Which metric measures the cost of getting one customer to take an action (e.g., signing up or purchasing)?

a. CPM (Cost Per Mille)

b. ROAS (Return on Ad Spend)

c. CPA (Cost Per Acquisition)

d. CTR (Click-Through Rate)

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5. Which of the following ad formats typically has the highest engagement rate?

a. Email ads

b. Static image ads

c. Text-based ads

d. Video ads

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6. Which of the following is an example of inbound marketing?

a. Writing a blog post that ranks on Google

b. Running a Google Ads campaign

c. Cold calling potential customers

d. Sending mass promotional emails

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7. Which Instagram caption is BEST for promoting a new coffee brand targeting young professionals?

a. "Start your day with a cup of history. ☕📜"

b. "Mornings are tough. Your coffee shouldn’t be. 🚀☕ #BrewSuccess"

c. “Coffee so strong, it scares your boss. 😂☕ #WorkMode”

d. “Like your meetings, but better. ☕🔥 #WakeUpCall”

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8. Which platform introduced the “Reels” feature to compete with TikTok?

a. YouTube

b. Instagram

c. Twitter

d. Facebook

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9. A digital marketing agency is analyzing conversion rates. If an ad was shown 10,000 times and 200 people clicked it, what is the Click-Through Rate (CTR)?

a. 2%

b. 200%

c. 0.2%

d. 20%

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10. What does SEO stand for in digital marketing?

a. Sales Enhancement Opportunity

b. Search Engine Optimization

c. Social Engagement Outreach

d. Smart Engagement Optimization

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11. What is the main goal of branding?

a. To create a unique identity and emotional connection

b. To increase direct sales

c. To get more website clicks

d. To maximize the marketing budget

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12. You are running Facebook Ads and notice a high bounce rate. What should you analyze first?

a. Ad targeting accuracy

b. Website loading speed

c. Competitor pricing

d. Number of social media followers

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13. If you have a limited budget, which platform would be the MOST cost-effective for targeting professionals?

a. TikTok

b. LinkedIn

c. Facebook

d. Snapchat